Thea Walmsley is a writer and narrative strategist from Vancouver, Canada. She’s currently the Director of Storytelling at re•generation. Previously, she worked as the Director of Communications at A Growing Culture.
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CV
re•generation
2023 – Current
I currently lead writing and content creation at re•generation, Canada's largest youth-run nonprofit empowering the next generation of leaders to rethink how the economy can support human and ecological well-being. In this position, I launched the Substack newsletter Down to Earth to explore visions and stories of systems change. I also lead editing, narrative strategy, and content creation for social media platforms.
A Growing Culture
2020 – 2023
I led the organization’s communications strategy, creating and overseeing content to be put out across social media platforms. I also wrote a biweekly Substack newsletter called ‘Offshoot,’ which grew to 14,000 subscribers and over 150 paid subscribers in its first 8 months. As the sole writer in this position, I brought AGC’s Instagram presence from 1,500 to over 40,000 in my first four months in the position. As of now, the account has over 86,000 followers.
Freelance Writing & Consulting
2021-2023
I have consulted for various nonprofits and mission-driven organizations including a new U.S.-based agrotourism company, the women’s health startup Inne.io, and Culture Hack, a narrative change nonprofit. My work included carrying out research and social media listening research to identify narrative trends; copywriting and content creation; conducting interviews; and crafting branding and communications strategies.